paper-mario-wiki:

paper-mario-wiki:

paper-mario-wiki:

holy fuck kizuna ai is doing a promotional special with lawson

shes fuckin. she’s reaching miku levels, dudes. she’s legit growing like miku did.

http://www.lawson.co.jp/campaign/kizuna-ai/

look at this, im so proud of my daughter

Lawson is one of the three most successful convenience store franchises in Japan, along with 7&i Holdings (7-11) and FamilyMart.

this might not seem like a huge deal here since in America (and pretty much everywhere else) convenience stores are usually equated to that of a truck stop or a place to get cheap, low quality food. however, in Japan convenience store (or “Konbini”, a colloquial term adapted from the Japanese pronunciation of convenience, Konbiniensu) culture is a lot different. they’re kind of seen as a hub for a bunch of community stuff. you can pay your bills there, get a hot meal, pick up groceries, send mail, withdraw money from your bank account, and all sorts of stuff like that. i recently learned that they can also be used to send money to people like paypal kinda. i still dont know exactly how it works but i know it’s true.

so the fact that Lawson is doing this promotional campaign with Kizuna Ai is a HUGE deal, relative to her position as a youtuber.

it’s like if Markiplier did a brand deal with like. Walmart or something.

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